Beauty ingredients explained in plain English

A gentle, natural absorbent and mild exfoliant that helps control oil and texture in powders and masks, but may be drying for very dry skin.

A gentle, plant-based antioxidant that may help calm skin and fight environmental stress, though research is still early.

A gentle, biotech-derived humectant that helps hydrate and soothe skin, though research is still emerging.

A gentle, protein-based conditioner that helps detangle hair and add softness without heavy buildup.

A gentle, wheat-derived conditioning ingredient that helps strengthen hair and improve moisture retention without heavy buildup.

A gentle conditioning polymer that forms a protective film on hair and skin, improving softness and manageability without heavy buildup.

A gentle conditioning agent that helps detangle and add shine without heavy buildup.

Wheat Seed Extract is a gentle, natural ingredient that helps calm and hydrate the skin, making it a good choice for sensitive or irritated skin types.

A gentle, fermented wheat seed extract that helps soothe and hydrate the skin, ideal for sensitive or reactive skin types.

Wheat sprout extract is a gentle antioxidant that may help calm skin and protect against environmental stress, but it is not a standout ingredient for major skin concerns.

Wheat starch is a gentle, natural oil-absorber that gives makeup a smooth, matte finish without clogging pores.

Wheat Straw Water is a gentle, plant-derived water that may help soothe and hydrate the skin, but research is limited.

A gentle, wheat-derived surfactant that cleanses without stripping the skin, ideal for sensitive or dry skin types.

A gentle plant-based extract that may help calm skin and provide antioxidant support, though research is still early.

A gentle, wheat-derived conditioning ingredient that helps detangle and soften hair without heavy buildup.

Whey is a gentle moisturizing ingredient from milk that helps hydrate and condition skin, but it may not suit those with dairy allergies or sensitivities.

Whey protein can help hydrate and temporarily firm skin, but its benefits are mild and it may not suit those with dairy allergies.

A gentle botanical extract that helps calm skin and fight environmental stress, but its benefits are modest compared to more potent antioxidants.

A gentle, antioxidant-rich botanical extract that helps calm and protect the skin, but its benefits are best supported by traditional use and preliminary studies rather than large-scale clinical trials.

A gentle, plant-based antioxidant that helps protect skin from environmental stress while providing mild soothing benefits.

A gentle, antioxidant-rich plant extract that helps protect skin from environmental stress while providing mild soothing benefits.

White Birch Oil offers soothing and clarifying benefits but may cause irritation in sensitive skin due to its essential oil nature.

A gentle, fragrant flower extract that may offer antioxidant benefits, but research is limited and its main role in many products is scent.

A fragrant flower oil that adds a delicate floral scent and mild skin-soothing benefits, but may irritate sensitive skin due to its aromatic compounds.

A gentle, plant-derived antioxidant that may help brighten skin and defend against pollution, though human studies are still limited.

A gentle botanical extract with soothing and antioxidant potential, best for sensitive or irritated skin, though research is still emerging.

A gentle botanical extract that may help calm irritated skin and provide antioxidant protection, but clinical evidence is limited.

A mild, floral water that may help calm sensitive skin and provide light antioxidant support, but research is limited.

A gentle botanical extract that may help calm irritated skin and provide antioxidant support, though research is still emerging.

White fir oil adds a fresh, woodsy scent to products, but its skin benefits are not well-studied and it may cause irritation in sensitive individuals.

A gentle plant extract with antioxidant potential, but research is still early and benefits are not yet proven in human skin.

A gentle botanical powder that may help calm skin and fight free radicals, but research is still early.

A gentle botanical trio that may help calm skin and fight free radicals, but research is limited.

A nourishing, non-greasy oil that hydrates and helps maintain a healthy skin barrier with a low risk of irritation.

A gentle, plant-derived lipid that helps calm irritation and strengthen the skin barrier without clogging pores.

A gentle botanical extract that may help calm redness and protect skin from environmental stress, though human studies are limited.

White Mugwort Herb Oil offers soothing and antimicrobial benefits but may irritate sensitive skin due to its essential oil nature.

A fragrant botanical oil with potential soothing and antimicrobial benefits, but limited research and a risk of skin irritation for sensitive individuals.

A gentle, plant-derived antioxidant that may help brighten skin and protect against environmental damage, with low irritation risk.

A gentle botanical powder that may help calm skin and provide antioxidant protection, but its benefits are not as well-studied as mulberry fruit or root extracts.

A gentle, antioxidant-rich extract from white mustard sprouts that may help calm and protect skin.

A gentle, antioxidant-rich flower extract that helps calm skin and fight environmental stress, but it's not a standalone solution for major skin concerns.

A gentle, antioxidant-rich botanical extract that helps calm skin and fight environmental stress without irritation.

A gentle, antioxidant-rich botanical that helps calm irritation and protect skin from environmental stress.

A gentle, antioxidant-rich botanical extract that helps protect skin from environmental stress and may support a calm, even-looking complexion.

A gentle botanical extract with antioxidant and soothing potential, but research on its cosmetic benefits is still limited.

A gentle, plant-based antioxidant that may help protect skin from environmental stress and support a more even tone, though human studies are limited.

A gentle, lightly fragrant floral water that can soothe and hydrate skin, but its benefits are mostly from water content and mild aromatic compounds.

White rose flower extract is a mild, antioxidant-rich botanical that can help soothe skin and protect against environmental stress, though research on its specific benefits is still emerging.

A gentle, antioxidant-rich botanical extract that may help soothe and protect skin, though research is still emerging.

A gentle, plant-derived antioxidant that may help protect skin from environmental stress, though research is still emerging.

A gentle botanical extract that may help calm skin and provide antioxidant support, though research is still emerging.

A mild botanical extract that may help calm redness and provide antioxidant protection, but research is still early.

A gentle, plant-derived antioxidant that may help calm skin and protect against environmental stress, though research is still early.

A gentle, antioxidant-rich botanical extract that may help calm skin and protect against environmental stress, though human studies are limited.

A gentle, natural exfoliant that helps smooth skin and calm minor blemishes without harshness.

A gentle, natural alternative to salicylic acid that exfoliates and calms skin without harshness.

A mild, antioxidant-rich flower extract that may help calm skin and protect against environmental stress, but research is limited compared to its bark counterpart.

A gentle, antioxidant-rich plant extract with limited but promising research for soothing and protecting the skin.

A gentle, plant-based antioxidant that may help protect skin from environmental stress, though research is still emerging.